Smart Starbucks: AI Assistant App
What kinds of drink contains the highest level of calories, sugar, fat?
People drink coffee every day, they need to know the nutrition facts of each beverage. I figured out the relativity between each ingredient or additive and drink by analyzing nutrition facts such as calories, fat, protein and carbohydrate.
Project Date: May 2016 / June 2017
Categories: Data-driven UX
Role: Data Visualization, UX Research, UI Design
Small decisions like choosing coffee menu in our daily life are not only based on information, but we also make a decision based on our moods, previous experience, and situations. What would be the user experience that helps the user make a better decision on the spot?
Smart Starbucks is a data-driven application that enables users to see Starbucks' drink menu's nutrition facts at a glance to help their decision and engage the brand with their customers by increasing brand equity and transparency.
Coffee lovers who want to maintain a healthy diet as well.
Starbucks customers who want to be aware of nutrition facts of each drink on the spot.
Starbucks is a No.1 global coffee brand. Living in New York City and Seoul, I found most people drink coffee every day, but not being aware of the exact nutrition facts of each beverage in detail. The idea of Smart Starbucks is to help people make smarter and easier decisions when they choose what to drink by suggesting drinks, with predictive analysis on nutrition facts such as calories, fat, fiber, sugars in comparison. For designing data-driven UX, I analyzed the Starbucks nutrition facts data with R (a programming language for data analytics.)
Data Mining + Visualization
What kind of information that user will see?
Seeing the world through the lens of data by mapping data out, we can clearly see the invisible trend, and find hidden insights, putting together different dataset.
Calories, Fat, Protein, Sugar in Starbucks menu.
Calories of all beverage by comparison - the highest : the lowest
How artificial flavors affect the levels of calories and sugars.
Protein and fat nutrition facts and the relevance.
I figured out the correlation between flavor and sugar/calories by visualizing data. For instance, the beverages that contains butter scotch flavor show the highest sugar/calories on the second chart. Most of the beverage's calories are affected by sugar amounts which are varied from different flavors.