KOFIC AT AWFF

Korean Film Council at Asian World Film Festival

Client: KOFIC (Korean government agency)

Designing Korean Film Council's promotional materials such as a banner, flyer, email invitation for Asian World Film Festival (AWFF)

The event was held at the Culver Hotel in Los Angeles from Oct 29 to Oct 30.

HIV PREVENTION CAMPAIGN & CONCERT

Client: MTV Korea, Standard Chartered Bank, The Body Shop.

As a design intern in MTV in 2012, I was in charge of designing overall branding and motion graphics of HIV prevention campaign and concert that K-pop singers participate in. I designed T-shirts, poster, banners, motion graphics, ticket and online advertisements and publicity. It was a great experience for me to manage a integrate branding project that is related to a critical social issue, aiming to raising awareness of AIDS prevention. I was careful to choose each graphic element and color scheme when designing a symbol and branding materials not to be off the essential point of this campaign.

Lots of K-Pop stars attended to this concert and campaign. The concert was held at Standard Chartered Hall in Seoul.

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My x-Wife's Secret Recipe

Client: Who & Partners (Food Franchise Company)

Designing a menu, flyer and banner for Who & Partners' popular italian restaurant "My x-Wife's Secret Recipe" located in Seoul Finance Center.

Also, I designed the restaurant's second brand "Spaghetti Express" which is a pasta to-go deli targeted to busy students and city workers.

The menu focuses on making a customized recipe depending on each person's taste. Because the restaurant would be located in a popular location for students and young people, I intentionally chose pop-style design elements while keeping look and feel of spaghetti.